What To Consider Before Starting Curating Music For Your First Customer

Introduction: Congratulations on convincing your first customer! Now it's time to start building their unique music identity. Before diving in, there are important factors to consider. By gathering the right data and following a systematic approach, you can create a tailored music program that exceeds your customer's expectations. Let's explore what you need to keep in mind.

1. Gather Relevant Data: To begin, collect the following information about your customer's venue:

• Working Hours: Determine the operating hours of the venue to understand the timeframe for music selection.

• Mood Phases of the Day: Identify different mood phases such as coffee, dinner, or groovy time to align the music with the atmosphere.

• Start-Up Hours: Determine the initial number of hours in playlists to be delivered as the first instalment.
  

1. Create Daily Playlists: Utilising the gathered data, create a template for the daily music program. 

For example:

• Coffee Playlists: 18:00 - 20:00 (5 different playlists = 10 hours)

• Dinner Playlists: 20:00 - 22:00 (5 different playlists = 10 hours)

• Groovy Playlists: 22:00 - 02:00 (5 different playlists = 20 hours)

1. Incorporate Feedback: Implement a feedback procedure to refine your playlists. Start by testing a one-day program (3 playlists) under real conditions and gather feedback from your customer. This iterative process ensures you understand their preferences and builds confidence in delivering a satisfactory final result. Avoid the risk of creating 40 hours of playlists without customer confirmation.
   

2. Create a Weekly Music Program: Once all playlists are tested and approved, arrange them in a logical order for a 5-day program. This becomes your music broadcasting pattern that repeats every 5 days. With this, the official broadcasting of your customized curated playlists commences, leaving your first customer highly satisfied.
   

3. Expand Your Clientele: With your first customer successfully onboarded, it's time to contact potential clients and continue building your clientele. Remember to leverage the credibility and positive feedback from your satisfied customers to attract new business opportunities.
   

4. Maintain and Update: Ensure a plan for regular music updates for existing customers. Allocate a specific amount of time for each customer to receive updates. As time goes on, older customers will require fewer updates as their music database grows. Updates can involve modifying existing playlists or creating new ones to expand the music offerings tailored to each customer.
   

5. Utilize Existing Playlists: As you accumulate a variety of music identities translated into playlists, leverage them in two additional ways: Understand Preferences: Use your existing playlists as a starting point when approaching potential customers to gain a better understanding of their preferences without additional effort. Create Unique Music Identities: Modify playlists from previous customers to create new, unique music identities for new customers. This allows you to offer a fresh and personalized experience while utilizing your existing playlist database.
   

1. Time Management: Maintain a balance between gaining new customers and satisfying existing ones. Promptly address new demands from customers while ensuring their music database feels less repetitive. Effective time management is essential for success in both acquiring and retaining customers.

Conclusion: By carefully considering these crucial steps, you can establish a strong foundation for working with your first customer. Gathering the right data, incorporating feedback, and maintaining regular updates will help you deliver an exceptional music experience. Use the knowledge gained to attract new customers, refine your services, and build a thriving clientele in the world of music curation for venues.